The outdoor industry is supported by enthusiasts—enthusiasts who are loyal to quality gear that’s earned their trust over time.
There are many who believe entering this world to compete against beloved and established companies is a fool’s task—especially if the intent is to try and compete using an entirely new approach.
Enter, Cotopaxi. A company so bold and aspirational they don’t know they’re supposed to fail.
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Such boldness deserves a launch to match. So, instead of coming in like a lamb, we helped them make their entrance as a Llama.
In less than 18 months, the demand for the race went from a single launch party to expanding into 50 planned events in cities across the United States.
To communicate both the epicness and breadth of Questival, we needed to go bigger than before, while showing the events ability to adapt to each city's landscape and cultural offerings.
To do this, all it took was driving over 2,500 miles in 7 days, using 25 models, and shooting in 23 locations that ranged from Seattle’s Fish Market to the center of the Californian Redwood Forest.
That’s all it took…
Successful launches are good, showing the world you have great products is better.
We traveled to the Phillipines to tell the story of Reynaldo, a father of 6 who works as a sewer, who works creating bags for Cotopaxi.
Take a look at Cotopaxi's gear and their efforts to create to create gear for good.